How Important is Fragrance to Attraction?

How Important is Fragrance to Attraction?

How Important is Fragrance to Attraction?

The magic of fragrance

Body odor is the second highest contributor to arousal during sexual encounters, second only to touch. Like magic, our bodies are naturally drawn to others whose scents we enjoy. We can use these natural biochemical systems to our advantage by wearing fragrances to attract and connect with others. Your perfect fragrance is waiting for you at ScentKulture. Keep reading to learn about the scientific significance of scent and attraction.

The science behind attraction

When a human is attracted to another human, it sparks a full-body reaction. Attraction literally changes the chemicals in our bodies. A team of Harvard scientists studied the biology of love and categorized it into three categories. Each category is associated with different hormones and neurotransmitters that spark different bodily reactions.


Lust is the evolutionary desire for humans to reproduce and pass on our genes. It’s driven by the sex hormones testosterone and estrogen. Lust is triggered by a combination of sex hormone cycles and sexual chemistry between two people.


Attraction is similar to lust, but it involves different biological pathways. Dopamine, norepinephrine, and serotonin are involved in feelings of attraction, euphoria, and infatuation. They correspond to our brain’s reward system. When we are attracted to someone, these different levels of these chemicals are released, making us want to spend more time with our potential mates.


Attachment is important in long-term relationships. The hormones oxytocin and vasopressin are responsible for forging deep bonding and connection between two people. Oxytocin is responsible for attachment between romantic partners as well as family and friends.

The importance of fragrance for attraction

Fragrance is impactful in all three phases: lust, attraction, and attachment. However, scent plays a different role in each phase. Pheromones are chemicals that our bodies release that gives us our natural scents. They are known to increase the attraction between compatible mates even without their conscious knowledge.

 In other words, a potential partner’s scent plays a large role in deciding if he or she is a good match. That’s why perfume is so important to attraction. Artificial fragrances, any scents that aren’t our natural pheromones, can make or break lust and attraction. They can mask or permeate one’s natural scent, for better or worse.

 While the scent is important to building lust and attraction between two people, oxytocin, the attachment hormone, actually causes us to be more attracted to the smell of our partner. A scientific study in 2021 revealed that enjoyment of a partner’s body odor is related to greater commitment to the relationship. This proves that scent is important for both creating and maintaining attraction in relationships.

Fragrance for sexual attraction

Sense of smell is the most important factor in choosing a lover. Picture this - you’re going out to a party with friends and hoping to find a cute single partner for the night. A sexy perfume could catch the attention of that person, drawing them near to you subconsciously. This is the body’s natural reaction to smelling another person whose scent you enjoy. In the sexual context, it triggers the evolutionary desire to reproduce with this person because they have desirable qualities.

 When it comes to attraction, a sweet-smelling person can increase the reward response in the brain if we are to spend time with him or her. You never know who’s scent preferences will be the perfect match for your fragrance. If you enjoy wearing a smell, chances are the right potential partner won’t be able to resist being near you.

 Here are a couple of our favorite ScentKulture fragrances for sexual attachment:

 Touch Me All Over: This fresh, tantalizing fragrance for men is inspired by Burberry’s Touch.

Elegant Heat: This hot, sexy, and sweet scent for women is inspired by Beyonce’s Heat.

Fragrance for non-sexual attraction

You can also invoke a sense of arousal in non-sexual situations using fragrance. Someone who smells nice, but is not overpowering, is more likely to secure a deal, make a friend, or land a job. A good-smelling person indicates someone who takes care of themselves and has their life together. This is another natural judgment technique ingrained in our human biology.

 These are some of our favorite ScentKulture fragrances for non-sexual attraction:

 Morning in Paradise: Inspired by Chanel’s Chance Eau Tendre, this scent for women is a light, feminine scent that will remind you of a warm spring day.

Extraordinary: This fragrance for men inspired by Gucci’s Envy was created for those who love warm, woody, fresh, and spicy scents.

The bottom line

Scent is an underrated human sense. It plays a huge role in how we perceive the world around us, including other people. Fragrance can be used to attract sexual and non-sexual partners. It indicates compatibility and chemistry. At ScentKulture, we have a wide variety of perfumes to choose from in many sizes. Whether you want to start a new relationship or spice up an existing one, choose a fragrance you love and that you think will wow your partner. The perfect scent will make you irresistible - we told you so!

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